Victus Group

Have you ever wondered why some financial decisions are harder to make than others? It’s not always just about the numbers or the facts laid out in a spreadsheet. Deep down, emotions, stress, and even past experiences like threats and trauma play a significant role in how we manage our finances. 

This is incredibly important to acknowledge when crafting a comprehensive strategy to grow your wealth and harmonise it with your broader life goals and emotional well-being.

The Role of Threat in Financial Decisions

Threats don’t have to be life-altering or catastrophic to influence our choices. Even mundane circumstances like unexpected bills or market fluctuations can trigger a sense of threat. In these situations, we instinctively resort to a ‘fight, flight, or freeze’ mode. The way you react depends heavily on your money personality. 

If you’re a ‘saver,’ a financial threat might make you even more conservative, causing you to hoard cash and potentially miss out on investment opportunities. If you’re a ‘spender,’ you might react by buying something luxurious to alleviate the stress, which only compounds the financial strain you’re experiencing.

Stress: More than just a feeling

Stress has a particularly insidious way of affecting our financial judgment. It creates a sense of urgency, leading to impulsive decisions like tapping into savings prematurely or investing in high-risk ventures. 

Stress amplifies the characteristics of our money personality in ways that aren’t always beneficial. In a stressed state, ‘risk-takers’ may make even bolder investment choices, while ‘risk-averse’ individuals might sell off investments at the first sign of trouble, incurring losses that could have been avoided.

The lasting impact of trauma

Trauma differentiates itself from threat and stress by its enduring nature. Financial traumas can be severe, such as bankruptcy or foreclosure, or they can be less obvious, like growing up in a financially unstable household. These experiences imprint themselves on our psyche, shaping our attitudes and behaviours around money for years or even decades. The ‘avoider’ money personality might steer clear of financial planning entirely, fearing a repetition of past traumas. Conversely, those with a ‘money monk’ personality may perceive all financial matters as morally problematic, avoiding investments and maintaining a lifetime of unnecessary frugality.

Building financial resilience: Five Guiding Principles

Even though threat, stress, and trauma can strongly hone financial habits, understanding their impact is empowering. Here are five principles to help you build resilience:

Know Thyself: Being aware of your money personality is crucial for recognizing how you might react to different financial scenarios.

Be Adaptable: The ability to change your financial strategies in response to new situations helps you maintain balance, both emotionally and financially.

Lean on Your Network: Whether it’s our relationship, or supportive family and friends, having a solid network can help you weather financial storms.

Plan for the Unexpected: Prepare for financial threats and stressors with a robust safety net and a well-thought-out financial plan.

Mindful Management: Taking care of your mental and emotional health is as important as taking care of your finances. Emotional well-being helps in making balanced, rational decisions.

Understanding the psychological factors that influence your money personality can offer more than just financial benefits; it can improve your overall well-being. When you recognize how threat, stress, and trauma affect your financial choices, you’re better equipped to make decisions that are aligned with both your financial and life goals.